The Problem - When do I get to see The Hangover?I've had
The Hangover at the top of my Netflix queue since the Blu-Ray came out on December 15, 2009. It seems like everybody else has seen it at least 10 times. To start with, I'm going to go out on a limb here and figure that Netflix bought as many copies of
The Hangover as they did
Night at the Museum 2. Why would you buy the same amount of DVD's for both of these movies when one is best selling DVD ever and the other is a run of mill, boring family night snooze fest. Please enlighten me on your thinking there Netflix!?!?
Another possible reason for me not receiving
The Hangover is the
lovely concept of
"throttling". Most Netflix subscribers have had at least one run in with the throttling feature. See this
article for a full explanation of Netflix's throttling method. Laura and I are not psycho movie returns, i.e. people who receive a movie, watch it immediately, and return it the next day. We have the two-at-a-time Blu-Ray plan, so we usually receive two movies in the mail around Wednesday or Thursday, watch them over the weekend, and mail them back on Monday morning. Not excessive/psycho renting in my opinion, but it is my belief that Netflix starts to view us as "psycho" subscribers near the end of our billing cycle, and
"throttles" us as a result. They prevent us from receiving more new releases because we have already received our
"fair" amount of two new releases for the billing cycle. I find their
"fairness" profit algorithm baseless and moronic. Diligent movie watchers, who have paid their subscription fees, should not be punished because other subscribers sit on movies for weeks at a time. Do not judge me based on their minimalistic standards!! Punish them instead for being slow!! As always, slow people are ruining my life!! But I digress, because there are bigger fish to fry in the Netflix world...
The Bigger Problem - Limited Availability and Price IncreasesSometime in mid-2008, Netflix added the Blu-Ray option, but since Laura and I did not own a Blu-Ray player at that time, we did not give it a second thought. With Laura gifting me a Blu-Ray player for Christmas 2008, we decided to upgrade our Netflix two-at-a-time plan from DVD's to Blu-Ray discs since it was only a one dollar more per month. From that point on (January 2009) until April 2009, the queue image from above was commonplace. The amount of available new release Blu-Ray copies was so low that we would have to wait for the movie to be out at least two months before receiving it in the mail. Thankfully, Netflix noticed this problem, and came up with the solution...
Anybody want to guess the solution? Think Capitalism...By email, Netflix told us they were raising the monthly subscription price for Blu-Ray customers from an extra $1 ($15 total) to $3 ($18 total)...
My initial complaint with the above email is Netflix automatically enrolling every Blu-Ray customer into the price change. It is a bad business practice, in my opinion, to assume a customer will accept a price increase. Subscribers that are okay with the change should be the ones having to take action, not the ones who disagree with the change. I know, stupid thought, but I just wanted to throw it out there. Here is my major problem with the email...
When I received this email on March 30, 2009, I was not totally thrilled about the price increase, but from my viewpoint, Netflix had a legitimate right to make this price increase. Retail Blu-Rays are much more expensive than DVD's (about 35%), and it is only fair that I would pay about 35% more than the DVD subscriber with same type of plan. And in actuality, Netflix Blu-Ray subscribers were getting a unbelievable good deal before this email appeared; the $1 price difference for Blu-Rays only equates to a 7% increase over the same DVD plan. Even with the DVD/Blu-Ray price difference increasing from $1 to $3 in May 2009 per above email, a Blu-Ray subscriber was still only paying 21% more for Blu-Ray versus the same DVD plan - still a good deal in my opinion. From May 2009 until November 2009, the Netflix Blu-Ray subscription was working quite well with good Blu-Ray availability and very few
"Very Long Wait" situations. Then came November 2009...
With all of the early summer mega-movies setting their DVD/Blu-Ray releases dates around November, the amount of new releases in Blu-Ray format being sent to us began to shrink considerably. Hence the queue image from above - lots of
"Very Long Waits" that never go away. There are at least five new releases from November that Laura and I have not seen yet (despite their presence at the top of our queue),
and it's February!! This is an unacceptable situation that feels eerily similar to the one that led to a Blu-Ray subscription price increase in March 2009.
I would not be shocked if I have an email in my inbox by the end of February stating a monthly increase of $2 to Blu-Ray subscribers. If my math is correct, a Blu-Ray subscription would then be 35% more than the comparable DVD plan, which is right in line with the retail cost difference between Blu-Rays and DVD's. I would, again, be perfectly okay with this increase, but why must we have to deal with months of limited Blu-Ray availability before the problem is noticed?!?!
I think Laura and I should be entitled to a reward for dealing with limited Blu-Ray availability over the past three months. Our extra payment of $3 per month is for Blu-Rays, but over the past three months, Laura and I have only received about five Blu-Ray new releases that we wanted to see. Every other Blu-Ray we have received since November only came to us because something had to be in the queue. We shall wait and see what happens...based on our current queue, I do not think the situation can get much worse...